The aim of cities all around the world is clear: to limit the number of cars on streets. But how to motivate residents to leave their cars at home? And as there’s no quick, one-size-fits-all solution, how to find the right point of focus?
Are ride-hailing operators hitting a marketing conundrum? The desire to win new customers and increase revenue per customer is hitting the ceiling in our cities. It is therefore necessary to look for new opportunities to work better with the customer and attract their attention.
Ride-hail growth is possible, even in contemporary cities that strive for fewer cars in the streets. The solution is in the combination of taxi and public transport.
Could have been RIDETO, could have been mileeto, but finally, it is Mileus! How and why we got our name? Dive deeper into our (hi)story of making cities more liveable.
Initially, we all believed that ride-hailing would help decrease car overload and congestion, but we’ve seen the exact opposite happened. However, there is a comfortable alternative to ride-hailing: intermodality.
Cities face the challenge of how to enhance mobility, ensure accessibility, and create high quality and efficient transport systems while reducing congestion, pollution and accidents. At Mileus, we believe that the future of urban transportation lies in intermodality.