EVs, food delivery, micro mobility services — these are just some of the ways ride-hail companies have started to innovate their services in recent years. But what’s the next big thing? Collaboration with public transit, and it’s not just Uber doing it. This is an opportunity for ride-hail, taxi, and PHV operators – big and small.
The list of factors driving up operational costs for ride-hail and taxis isn’t getting shorter. But, this is a chance for operators to innovate. Here are three tactics to retain customer, and maybe even grow, customer engagement.
Sustainable urban mobility – this is something on everyone’s mind: local-authorities, taxi, ride-hail and PHV operators, and consumers. Electric vehicles (EVs) are getting a lot of attention, as they can be a swift solution to emissions issues. But they are not a magic bullet solution to all our issues. Beyond improving car emissions, we also need to radically change how we use cars, and taxi, ride-hail, and PHV operators have a big role in this shift.
Since the first omnibuses took to the streets in the 1800s, public transit has evolved a fair bit. Today, local authorities are under mounting pressure to continue innovating how they deliver and support public transit to better serve citizens in a way that is also sustainable for the environment. And as they innovate, we see a new era of cross-sector collaboration.
Cities across the map are picking up momentum in regulating cars in their inner-city areas to kerb congestion and make cities more liveable for citizens. Is this new urban mobility era a threat or opportunity to ride-hail operators? We think it’s an opportunity.
Looking at the urban mobility industry in 2021 and beyond, I am expecting a new normal will emerge where we combine working from home and working from the office into a new weekly rhythm. This will significantly decrease the commute needs of mainly the knowledge workers representing 26% of the workforce and create a unique opportunity for ride-hailing and the taxi industry.