Looking at the urban mobility industry in 2021 and beyond, I am expecting a new normal will emerge where we combine working from home and working from the office into a new weekly rhythm. This will significantly decrease the commute needs of mainly the knowledge workers representing 26% of the workforce and create a unique opportunity for ride-hailing and the taxi industry.
Are ride-hailing operators hitting a marketing conundrum? The desire to win new customers and increase revenue per customer is hitting the ceiling in our cities. It is therefore necessary to look for new opportunities to work better with the customer and attract their attention.